Objectives

• To drive the ECITB forward  by communicating key messages more effectively, and by identifying and targeting key industry audiences 

• To work with the marketing team to develop a strategic plan of activity across the ECITB’s different sectors

Achievements

Cognition carried out a brand strategy workshop with the ECITB marketing team in which we revisited their messaging. The branding is currently being re-worked and the strategy for next year developed to give the ECITB a more focused and targeted structure to their marketing and PR. Already, the profile of the ECITB has been raised within the Engineering Construction industry.