Objectives

Cognition was tasked with developing quarterly campaigns which would raise the company's profile, exploit their Partner channel and enhance brand recognition among end-users.

Specifically, we were charged with:

• Increasing the number of leads generated by online and traditional marketing activity

• Engaging key Partners

• Creating brand-building viral activity among end users

• Generating an uplift in sales

Achievements

• Lead generation targets have been exceeded in every campaign so far

• The Q1 and Q2 campaigns generated almost 400 confirmed appointments 

• Traffic to the website has increased substantially

• The number of Partner channels has increased and a new incentive scheme for Partners has been implemented