Overview

The optical industry is ultra conservative and generally reluctant to spend money on IT. In addition, our research told us that established optical software providers wouldn't take kindly to a new kid on the block telling their customers that web-based systems are the way forward. We needed to get See 20/20 punching above its weight with some thought-provoking PR, advertising, targeted DM and exhibition stunts.

Achievements

• See 20/20 is now the industry leader in web-based practice management software

• The brand is recognised as an industry innovator 

• The company recently attracted a £1m VC investment grant

• New markets in Australia and the Caribbean have been successfully penetrated

• Significant sales growth has been achieved