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The Belfry Branding                                                                                                                                                                                                                                              Back to all case studies

Rule

 

With three golf courses including the famous Brabazon, five bars and restaurants, a spa, conference facilities, Europe's largest golf shop and its own nightclub, The Belfry attracts guests from all over the world.

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Belfry Digital case study

 

Objectives

Cognition was commissioned to create an aspirational brand for The Belfry which promotes and cross-sells every aspect of the resort.

Achievements

Cognition successfully evolved the legacy brand to create The Belfry Experience, incorporating the six subdivisions of the business: play, dine, escape, meet, revive and shop.

A suite of literature was created to communicate the new brand, and e-shots, internal communications templates and seasonal campaigns are following in the same style.