Objectives

Faced with a constantly evolving market and increasing competition from imports, Tornado recognised a need for marketing support and commissioned Cognition to help with their ambitious growth plans.

Our brief was to produce a powerful new brand position for Tornado which would raise their profile, leverage the company's strengths,  differentiate them from their competitors and inform all marketing and PR collateral going forward.

Since the initial rebranding exercise, we have been tasked with supporting Tornado's increasing success in Europe and implementing tactical campaigns to promote new product lines.

Achievements

• Positive internal and external feedback throughout the development of the brand 

• New website launched at The Royal Cornwall Show with great success

• Considerable coverage in trade and vertical press

• Increased awareness of the new brand across all vertical markets

• Stronger relationships with resellers through new partner programme

• The successful launch of Centaur horse fencing at the Horse of the Year Show, backed up by extensive editorial and advertising in Horse and Hound

• Increasing success in the export markets, resulting in a need for 3 new websites and accompanying collateral in French, German and Latvian