Objective
Faced with a constantly evolving market and increasing competition from imports, Tornado recognised a need for marketing support and commissioned Cognition to help with their ambitious growth plans.
Our brief was to produce a powerful new brand position for Tornado which would raise their profile, leverage the company's strengths, differentiate them from their competitors and inform all marketing and PR collateral going forward.
Achievements
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Positive internal and external feedback to development of brand
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New website launched at The Royal Cornwall Show with great success
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Considerable coverage in trade and vertical press
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Increased awareness of the new brand across all vertical markets
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Stronger relationships with resellers through new partner programme