Objective

Faced with a constantly evolving market and increasing competition from imports, Tornado recognised a need for marketing support and commissioned Cognition to help with their ambitious growth plans.

Our brief was to produce a powerful new brand position for Tornado which would raise their profile, leverage the company's strengths,  differentiate them from their competitors and inform all marketing and PR collateral going forward.

Achievements

• Positive internal and external feedback to development of brand 

• New website launched at The Royal Cornwall Show with great success

• Considerable coverage in trade and vertical press

• Increased awareness of the new brand across all vertical markets

• Stronger relationships with resellers through new partner programme