The thorough audit process saw members of the Cognition team meeting and interviewing key stakeholders, reviewing brand identity and appraising the company’s on and offline presence. Findings were then presented to the board, alongside a series of recommendations and strategic advice to meet the company’s market objectives.

Katie Worthing, Strategic Client Manager, comments: “We found that Reason Global was generally on the right track with its marketing activity, however the company’s USPs weren’t being communicated in the most effective way – and that’s where we come in. We have more than a decade of experience delivering campaigns for businesses like Reason Global, and we know our strategic advice and creative input will make a huge difference to the company.”

Following engagement, Cognition has created a bold new brand that is due to be rolled out across a new suite of collateral and website, handled by Cognition Digital. The digital team is also enhancing the company’s PPC and SEO strategy and Cognition PR is deploying ongoing PR support as part of the integrated campaign.

After creating a sleek new Evolved Desks brand for the product line, Cognition developed a dedicated website which enables visitors to browse the range, use an online tool to specify the sort of desk they require and request a meeting for on-site specification.

Visit www.evolveddesks.co.uk to see the new, live site!

Timbmet's Chief Executive and expert blogger Simon Fineman is featured on the Builder’s Merchants Journal website (www.buildersmerchantsjournal.net) this week as guest blogger.

The "B" and "P" disasters

We are all presently very aware of the great spill in the Gulf of Mexico where I read BP is about to sink $20 billion into a compensation fund. Within a decade or so this crisis will largely fade from being an environmental disaster to a textbook case of how not to manage a business.  History tells us that coasts and seas largely recover from oil spills, however regrettable they may at first appear to be.

Read the full article by clicking here...

Cognition has been engaged by Solihull firm Convergence Group to launch its new superfast internet service Bullet, to West Midland’s SMEs.

Hailed as the UK’s fastest and most advanced internet connection, Bullet uses BT’s new Ethernet in the First Mile (EFM) technology, which gives small businesses access to a superfast internet speeds previously only afforded by large corporates.

Cognition was tasked with the creation and launch of the new brand in the shortest time possible, as Cognition Client Manager Katie Worthing explains: “We know that many of Bullet’s competitors are launching into the same market in the next few months and that it was vital we establish the brand as quickly as possible. We usually work to longer time scales, but on this occasion we had to deliver in double-quick time, and we did. From start to finish, an integrated marketing, PR and digital campaign was devised and implemented within eight days!”

The campaign included the creation of a new brand identity; copy, design and build of new microsite bulletinternet.com; design and implementation of e-shot, direct mail and outdoor advertising campaigns and PR activity which included the creation of “Bullet Man” - who attracted a lot of attention in Birmingham!

The results are impressive. Just one week after the launch and Convergence Group have already sent out 14 quotes, which equate to a three figure revenue and a very happy client!

Long-standing Cognition client Bubbles has recently embarked on an SEO campaign. After gaining the keyword knowledge we needed via a test PPC campaign, we implemented a successful SEO campaign within a very small space of time.

 In the four months that the campaign has been running Bubbles has achieved page one position for ‘Professional Translation Services’ and has seen a significant increase in a number of other keywords used in the campaign. Unique visitors have increased via natural search by 71% and increased the enquiry rate now stands at 4.3%. In addition, we have secured a back link from the Harvard University website.

Sarah Groves, Strategic Digital Manager commented; "I am really happy with the progress we have made in such a small space of time, I can see improvements month on month and I am confident of future success".