Cognition has been engaged by Solihull firm Convergence Group to launch its new superfast internet service Bullet, to West Midland’s SMEs.
Hailed as the UK’s fastest and most advanced internet connection, Bullet uses BT’s new Ethernet in the First Mile (EFM) technology, which gives small businesses access to a superfast internet speeds previously only afforded by large corporates.
Cognition was tasked with the creation and launch of the new brand in the shortest time possible, as Cognition Client Manager Katie Worthing explains: “We know that many of Bullet’s competitors are launching into the same market in the next few months and that it was vital we establish the brand as quickly as possible. We usually work to longer time scales, but on this occasion we had to deliver in double-quick time, and we did. From start to finish, an integrated marketing, PR and digital campaign was devised and implemented within eight days!”
The campaign included the creation of a new brand identity; copy, design and build of new microsite bulletinternet.com; design and implementation of e-shot, direct mail and outdoor advertising campaigns and PR activity which included the creation of “Bullet Man” - who attracted a lot of attention in Birmingham!
The results are impressive. Just one week after the launch and Convergence Group have already sent out 14 quotes, which equate to a three figure revenue and a very happy client!