News from Cognition, Marketing Agency Midlands

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Cognition launches new global branding for ALE

Following a three-month marcoms audit and re-branding project that reached more than 20 sites located across the world, Cognition has launched ALE’s new global brand to a press-filled audience at a champagne event in London.

Aptly held at the prestigious Institute of Engineering and Technology, the launch saw the official unveiling of the heavy lifting and transportation specialist’s cleaner, bolder brand, created by Cognition’s design and marketing teams. The new logo conveys the company’s core values of ‘Safer, Smarter, Stronger’ and unites ALE’s sites under a single identity.

With all ALE’s key trade journalists and the BBC in attendance, Cognition generated a packed journalist briefing schedule for ALE’s board members and created an event to remember for all who came.

Cognition in Abu Dhabi

Cognition will be joining SELEX Yacht Technologies at the next key event in the Super Yacht Calendar – the Abu Dhabi Yacht Show – following their successful brand launch at the Monaco Yacht Show in 2009.
Cognition is providing PR, marketing and event support leading up to and during the show, helping SELEX Yacht Technologies exhibit their communication, navigation, entertainment and security systems to the Middle Eastern market.

Cognition makes final of prestigious awards

Cognition has made it through to the finals of the Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards. Our 2009 campaign for Business Intelligence vendor QlikTech UK was shortlisted in the technology category following weeks of deliberation by the judges. We’re particularly pleased it was recognised by the CIM as these highly competitive awards celebrate the commercial effectiveness of marketing projects.

The final winners in all the categories will be announced at a black tie ceremony in February. The technology category is a strong one with seven other contenders – including international agencies Saatchi & Saatchi and McCann Erickson – vying for the top place.

Cognition Wins Yet Another Client!

Cognition is excited to announce yet another win. Virada, is a training consultancy specialising in retail sales training for the luxury product market. They provide focused and practical solutions from workshops to individual coaching and cover business to business, business to consumer and public organisations.

In the initial stages we have been engaged to carry out a brand audit, to help Virada move forward with their marketing, PR and digital strategies. Our main objective is to work alongside Virada to create and promote training packages that will address and benefit all of their target markets.

A tree for every customer

Cognition PR has set up a partnership between Kingfisher Windows, a company with a history of supporting worthwhile local causes, and the Yorkshire Dales Millennium Trust to launch Kingfisher’s new, sustainable FSC-approved Timber Collection. In addition to donating £500 to mark the start of the relationship, Kingfisher Windows will also be planting a tree for every customer who buys from their new timber range.

Jenny Ricketts, Strategic PR Manager commented, "Kingfisher Windows has always been a community-focused company, so this is a great opportunity for them to support the Yorkshire Dales Millennium Trust in conserving and enhancing the Dales, especially since they have launched their new sustainable Timber Collection".

Prior to its partnership with the Trust, Kingfisher Windows has been involved with a number of local causes including St Gemma’s Hospice, Morley FM and also created its own Hands Up if You’re Against Bullying campaign to draw attention to bullying at school.

Cognition helps CEWE take over the world!

As Europe’s leading photo book company, CEWE has lots to shout about.

CEWE PHOTOBOOK has recently won yet another award. This time it walked away with the European Photobook category at the 2009 EISA Awards and the team narrowly missed winning an award at the Pixel Trade Awards 2009 where CEWE was shortlisted for Processing Manufacturer of the Year.

CEWE PHOTOBOOK is also working with Channel 4 at the moment on a new programme which airs next year called ‘Restoration Man’. CEWE has been chosen by the TV production company to make twelve photo books, documenting the restoration of various properties from their derelict beginnings right through to the renovation stage.

CEWE has recently picked the Make-A-Wish Foundation ® uk as its chosen charity.Make-A-Wish is a charity which grants wishes to hundreds of children in the UK every year. This alone, around a thousand young people will turn to the charity to have their special wish granted. CEWE is offering every ‘Wish Family’ a complimentary ‘CEWE PHOTOBOOK’, so the memories of their special day can be captured forever.

Cognition Goes Green!

Cognition is creating a greener environment. With the introduction of environmental procedures throughout the business we are part of the Green Achiever Scheme, which was set up to highlight companies that are implementing change in order to reduce their impact on the environment.
With more than 25 initiatives in place ranging from multiple recycling facilities to the use of eco-friendly cleaning products, we are committed to going green.

Cognition Gives New IT Client a Health Check

Cognition has been taken on by Sussex Health Informatics Service (SHIS) to redevelop its website.

SHIS is responsible for providing IT services to all NHS organisations across Sussex.

Cognition has also been asked to devise a new e-shot campaign.

Business Couldn’t Be Better for Cognition - QlikTech

Cognition has been engaged by Swedish company QlikTech.

QlikTech is a global leader in next-generation business intelligence solutions - its flagship technology is QlikView. This sophisticated in-memory technology offers an integrated view of information, providing actionable insight from billions of records in seconds, improving operational efficiencies while guiding better decision-making across an organisation.

Cognition will be proactively promoting QlikView across a wide range of industries including manufacturing, logistics, life sciences, consumer products and public sector through marketing, digital and PR.

A Charitable Win!

Following the completion of a successful brand audit, Cognition is now working with CSDM to move forward with the marketing, PR and digital strategies necessary to build the existing business and expand market share.

CSDM specialises in helping charities generate donations. Driven by fundraising visionary Chris Stoddard, the company offers a range of services suitable for the requirements of different sizes of charities, from fully-integrated campaign development and implementation to tactical consultancy.

There's No Stopping Cognition!

Cognition has been appointed by MPJ Fabrications, a small engineering business in Warwick who specialise in welding and fabrication of mild steel, stainless steel, aluminium and copper.

We will be conducting a brand audit and from this we will work alongside MPJ Fabrications to create PR, marketing and digital strategies to help launch a new range of office furniture... Watch this space!

A busy summer for Tornado Wire...

Cognition is excited to announce that the Tornado website, rebranded and built by Cognition in 2008, has recently expanded into foreign markets by launching Latvian, French and German versions.

Each site features translated versions of Tornado Wire collateral which are available for download.

We have also done some targeted activity in these markets, including an e-shot campaign, to make customers aware of the collateral available and the range of products offered by Tornado Wire.

Tornado Wire has also been busy promoting its range of horse fencing at trade shows, including Horse of the Year show. Cognition created on-stand literature for use at these shows and we ran a brand awareness campaign in the run up to Horse of the Year show – this included an editorial piece and advertising in Horse & Hound magazine, a banner advert on horseandhound.co.uk and a leaflet/sample pack in 17,000 goodie bags which were given away at the show.

The news articles on the Tornado site can be be viewed here

Bubbles Translation Embarks on SEO Campaign

Long-standing Cognition client Bubbles has recently embarked on an SEO campaign. After gaining the keyword knowledge we needed via a test PPC campaign, we implemented a successful SEO campaign within a very small space of time.

In the four months that the campaign has been running Bubbles has achieved page one position for ‘Professional Translation Services’ and has seen a significant increase in a number of other keywords used in the campaign. Unique visitors have increased via natural search by 71% and increased the enquiry rate now stands at 4.3%. In addition, we have secured a back link from the Harvard University website.

Sarah Groves, Strategic Digital Manager commented; "I am really happy with the progress we have made in such a small space of time, I can see improvements month on month and I am confident of future success".

Marie Curie Cancer Care

Cognition has nominated Marie Curie Cancer Care as our charity partner for the next year.

Marie Curie nurses offer a free service that enables people with cancer and other life - limiting illnesses to die peacefully in their own homes. They now care for more than half of all cancer patients who die at home as well as providing practical and emotional support to patients, families and carers in what is one of the most difficult times they will face.

In order for this wonderful service to continue, they need all our support and we will be making an announcement soon about what we intend to do in support of Marie Curie.

Watch this space!

Timbmet scoops prestigious industry award

For the sixth time, Timbmet has won Hardwood Trader of the Year at the TTJ Awards (Timber Trades Journal Awards) ceremony in London. Held at the Park Lane Hotel on the 17th September, the event was attended by more than 400 representatives from across the industry.

Guest speaker, John Prescott MP, one of the key political figures of the Blair Government, presented the awards to the Timbmet’s Managing Director of Regional Businesses, Nigel Buckley-Ryan.

Nigel commented; “The awards are voted for by our customers and suppliers, which makes it even more gratifying to win. This year some of the comments our customers have made on our behalf include, "They have a great range", "Provide good service plus quick response" and "Have knowledgeable and well trained staff".

“We have now won this award six times, but to win it in a year which has been challenging for the industry, and to have our efforts publicly acknowledged, is praise indeed.”

Cognition launches new ecitb website

Long-standing Cognition client – the Engineering Construction and Training Board (ECITB) – has just launched a new website to help attract more engineers into the industry.

One of Cognition’s key objectives was to ensure that visitors did not get lost or confused when navigating the ECITB site. There is a vast amount of information held on the ECITB website and to enable it to become more user-friendly, Cognition created dedicated areas based on specific target audiences from students to business managers.

The new site means it is easy for users to find information on all ECITB products and services from apprenticeships to awards and qualifications. The ECITB is delighted with the new look website and is already finding it is generating more leads – check it out at www.ecitb.org.uk